Every brand has a face. Ours has a crown. Lil THC — the little green leaf with the golden crown, the watchful eye and the signature shimmer — started as a sketch and became the mascot of everything Weed My BFF stands for: community, creativity and showing up exactly as you are.
Why the crown?
The crown is a reminder that the culture leads, it doesn't follow. Lil THC isn't a logo stamped on a blank — it's a character that reps the people wearing it. When the crowned leaf sits centered on your visor or stitched across your hoodie, you're carrying the whole movement with you.
The flagship line
The Lil THC line leads with three essentials, all available in the shop:
- Performance Visor — Black and White at $38, Orange at $45, with the small centered logo up front.
- Hat — the classic YP Classics silhouette in Black and White, $35.
- Hoodies — the men's pullover and the women's cropped hoodie in Black, White and Tie-Dye.
What's next
New colorways, festival exclusives and the road to the 4/20/2027 national launch. Follow along, tag us in your fit, and watch the crowned leaf take over.