Lil THC press kit
Everything media needs to cover Lil THC apparel — logos, mascot art, brand guidelines and a ready-to-use press release.
In the media
More to come — 4/20/2027.
Media outlets covering Lil THC will be listed here with links and quotes. See the 2027 launch page.
Logos & artwork
Lil THC mascot
Download PNGBrand guidelines
Brand names
Lil THC is the apparel brand. Weed My BFF is the parent company and online store. Write both exactly that way — no hyphens, no all-caps styling.
Colors
Neon green on near-black is the signature pairing. Keep the mascot on dark backgrounds whenever possible.
Logo use
Keep clear space around the logo equal to the height of the letter L. Do not stretch, recolor, add drop shadows, or place the logo on busy photos.
Mascot
The Lil THC mascot may be used in editorial coverage as supplied. It may not be redrawn, cropped past the outline, or used on merchandise without written permission.
Photography
Product photos may be used for reviews and articles with credit to Weed My BFF. Please do not add filters that change the garment color.
Boilerplate
Weed My BFF is the parent company behind Lil THC, a streetwear brand built for cannabis culture. Lil THC apparel — hoodies, jackets, dry-fit tees, bags and collectible metal emblems — is sold online and in local cannabis and smoke shops nationwide, supported by a brand ambassador network, wholesale program and live events.
Looking for shops that carry it? Store locator. Partnership and sponsorship details are on the partnership page.